There are several ways to encourage adoption and support the “adopt don’t purchase” campaign, as well as to assist many dogs find permanent homes. In the hopes of being adopted, a New York pizzeria prints photographs of shelter dogs on its pizza boxes.
After Mary Alloy, the owner of a pizza restaurant with three children, volunteered at Niagara Country, a shelter in Niagara Falls, New York, this remarkable and highly innovative project to find methods to aid shelter animals was developed. Kimberly LaRussa, Events Coordinator, leads the SPCA.
Pizzeria puts photos of shelter dogs on pizza boxes.
The campaign was a surprise; not only did the pizzeria’s customers appreciate the sweet photos of these furry friends on the pizza boxes, but it also drew the attention of many families who wanted to take these tiny ones home and care for them.
The puppy fliers were so distributed that the shelter grew in popularity, and people were increasingly interested in meeting the pizza box dogs.
JUST PIZZA & WING CO. pizzeria gives the new foster parent a $50 gift certificate to a local restaurant as an extra bonus.
An example of the way one of these pizza boxes arrives shows a cuddly 5-year-old dog named ‘Hooch’.
Please adopt me! My name is Hooch and I am 5 years old. I live in Niagara SPCA. I’d like to live with you”.
“Since the story went viral on Friday, we’ve received a tremendous amount of interest and support from the community and beyond; many people want to order a pizza just to get a photo of the shelter dog; other pizzerias have offered to put flyers on their pizza boxes; and many people are tagging their friends and family.
Customers at the pizzeria began to receive their orders with photos of adorable dogs in need of homes in their boxes; the response of the public has been the most beneficial aspect of the project; and a 6-month-old puppy named ‘Larry’ was adopted just one day after the flyers were placed on the pizza boxes.
Don’t worry, cat lovers: the Niagara SPCA shelter has updated its “Pizza Pets” program to include beautiful kittens.
Adoptions are on the upswing, and this effort has been a huge success, to the point where they’ve had to stop publishing ads on many occasions since the dogs have already found a forever home.